Summary

The VP of Communications guides decision-making on brand image at regional level. You will lead PR, digital and communication activities across the Region.

Job Description

HOW YOU WILL CONTRIBUTE

COMMUNICATION

Liaise with HQ to plan integrated 360 PR strategies and ensure execution while respecting budget allocated

Develop and maintain key editors’ relationship

Activate Americas’ media network and maintain a diverse network of contacts amongst key persons in the media

Implement communication plan for product launches, product initiatives, store openings, creating a synergy with retail partners

Manage the communication strategy across a wide range of vehicles (social, print, digital, events, etc.)

Support in the development and execution of external and internal crisis communications strategy and responses

Influence press and media coverage in a tailored way across all outlets and generate new ideas

Support HQ in all VIP relations, in implementing VIP dressing and in sourcing local influencers and submit profiles to HQ 

Drive and manage the media agencies to implement global strategy with local needs 

Lead marketing actions related to retail events such as store openings, Fashion Week, etc.

Partner with retail stakeholders to plan and execute trade marketing initiatives to maximize business opportunities (windows, catalogs, newsletters, etc.)

Partner with HQ to identify specific market needs and develop campaigns that are tailored to the Americas’ markets and support business needs and opportunities

Monitor and analyze market, business trends and competitors’ activities

Plan and manage annual marketing & communication budget

Manage the planning process including key messaging strategies, marketing and pitch calendars, budgeting, and partnerships

WHO YOU ARE

Relevant experience in designing and implementing strategies related to communication at large.

Able to conceive and drive messages and projects forward

High understanding of luxury environment & highly client oriented

Action oriented paired with solid strategic, analytical, organizational skills (planning and monitoring)

Demonstrated skills, knowledge and experience in the design and execution of communication, and public relations activities at large.

COMPENSATION

For individuals assigned and/or hired to work in New York, BALENCIAGA includes a reasonable estimate of the salary or hourly rate range for this role. This considers the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.  

A reasonable estimate of the current base salary range is $150,000 USD to $200,000 USD.

WHY WORK WITH US?

This is an exciting opportunity to join Balenciaga’s Corporate team. We invite you to become part of a team that offers possibilities to learn and grow.

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

DIVERSITY COMMITMENT

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms; race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, disability, protected veteran status, or other characteristics protected by applicable law, enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for and it is part of our interview process to discuss with you how to excel in our company.

Job Type

Regular

Start Date

2023-03-17

Schedule

Full time

Organization

Balenciaga America Inc.