Job Description Overview:

The Content Marketing Specialist is responsible for building strategies to increase brand awareness. It is essential to be able to organize, implement and manage engaging marketing content such a videos, infographics, photography on numerous outlets, like emails, videos, blog articles and social media platforms. 

The Content Marketing Specialist will also collaborate with the product and channel marketing teams to learn more about the product they’re pushing and to better understand the needs and goals of the current market. They’ll use this information to create targeted campaigns and build relationships with customers. After publishing campaigns, Content Marketers will monitor the results and adjust their marketing efforts accordingly.

Essential Duties and Responsibilities:

Facilitate content marketing strategy that supports organizational brand goals from the top to the bottom of the marketing funnel including increasing brand relevance, favorability and preference 

• Interested in PC DIY, familiar with components like Graphics Card, Motherboard and other PC components.
• Establish a scalable curation process to identify opportunities, across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style and tone. 
• Work with social and digital production teams to project manage cross channel content marketing programs and content optimization efforts. 
• Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content. 
• Conduct and do competitive benchmarking and product comparison
• Be knowledgeable in the hardware / product range and marketing requirements
• Maintain good attendance and punctuality

Knowledge and Skills:

• Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
• Ability to lead a team, drive meetings discussions for strategy driven topics
• Excellent written and verbal communication skills in English

Required Qualification:

Years of Education

•  Bachelor’s Degree

Work Experience

• 3 - 5 years of Product Marketing Experience (IT related field)

Travel Requirements

• 20% domestic travel to events, tradeshows and conventions.
   

Working Conditions:

• Office Only: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time

$65,000 - $75,000 annually is the estimated pay range for this role working in Fremont, California office. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on qualifications & experience of the candidate relative to the role.

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.