Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
   
• 13 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, significance testing).
   
• Experience in campaign brand lift measurement and using problem solving insights to guide media planning.
   

Experience working in digital marketing (e.g., Google Analytics, Performance Incrementality, Multi Touch Attribution).

Preferred qualifications:

• Experience using data for storytelling and presenting complex research findings to both technical and non-technical audiences.
   
• Experience with data mining principles and querying large, complex data sets (e.g., using SQL for collecting data from multiple data systems).
   
• Experience in market research principles (e.g., sampling question wording bias), as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
   
• Experience with data visualization (e.g., Looker or equivalent BI tool).
   
• Knowledge of statistical modeling techniques like regression analysis (e.g., Linear, Logistic, Ridge).
   

About the job

As a Marketing Analyst on the Media Lab team, you will be an expert on all things that relate to media incrementality, web analytics, and digital measurement methodologies. In this role, you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will play a strategic and technical role in generating all marketing analytics, with a focus on marketing media dollars, you will maintain a global consistency, while keeping regional focus.
 

The US base salary range for this full-time position is $184,000-$276,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.