Description

Reporting to North America Territory marketing team lead, the Marketing Specialist (Territory Marketing) of Consumer PC - will play a key role in growing the ASUS brand in the North America region including USA, Canada and Mexico. You will be tasked with North America region go-to-market strategy and communicate closely with country marketing team, understand the market situation, users’ behavior of local markets. Guide countries teams to maximize the ROI of marketing resource to reinforce ASUS PC or ROG brand awareness and preference.

Essential Duties and Responsibilities:

• Assist on global/ regional go-to-market strategy setting and communicate closely within regional marketing teams.
• Understand the market situation, users’ behavior of local markets. Guide regional teams to maximize the ROI of marketing resource to reinforce ASUS PC/ Gaming brand awareness and preference.
• Establish relationships with and coordinate with strategic vendors/partners Launch, monitor and optimize advertising and landing pages to drive sustainable business growth within North American region.
• Liaise with internal stakeholders and local markets to implement cross-country go-to-market plan and strategic campaigns.
• Management of territory marketing budgets for specific functional areas, as required.

Qualifications:

Required Skills & Abilities

• A clear understanding of brand marketing strategy and 360-degree marketing tactics
• Team player with ability to collaborate effectively with various stakeholders and build business partnerships
• Well-developed analytical skills and the ability to grasp and explain complex situations and issues
• Strong problem identification and problem solving skills
• Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
• Strong with numbers and an ability to identify trends and patterns in data
• Detail-oriented and excellent attention to detail
• Positive, results-oriented attitude and a love of learning new things
• Good understanding of PC products is a plus
• International/ cross-countries communication experience is a plus
• Fluent in English

Required Experience

• Bachelor's Degree in a related field
• 3-5 years of marketing experience working in a fast-paced marketing environment, preferably in the PC gaming industry and agency experience
• Proven track record of delivering complex multinational project management or cooperation skills
• Strong organizational, problem-solving and cross-department coworking abilities
• Demonstrated ability to lead a variety of sales and marketing projects, to support field team executing campaigns and events
• Familiarity with the tech industry and the digital marketing tool preferred
• Ability to work independently and set priorities while being a team player

 

 $65,000 - $80,000 annually is the estimated pay range for this role working in Fremont, California office. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on qualifications & experience of the candidate relative to the role.

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.