Job Description
Job Overview

 

With imagination and skill you’ll write persuasive copy that brings our brand narratives to life on topics as diverse as style tips & hacks, sale events, social purpose and more. Drawing from rich customer insights and your own curiosity about what motivates shoppers, you’ll craft nuanced copy that builds on our brand strategy by showing that Macy’s understands what customers want and need from us.

 

Your passion for research and ability to quickly grasp project requirements will help shape creative approach as you collaborate with designers to make product features and benefits clear and compelling. Through mastery of our distinctive voice and an eye for detail, you’ll engage audiences with an authentic, conversational style in digital, emerging and traditional media. You’re curious, innovative, and a conceptual thinker who thrives on the collaboration and healthy debate required to make great work.

 

You’ll work primarily with designers and art directors, as well as other partners in Creative, Marketing and Project Management. Depending on the project, you may also work with a variety of partners in other Creative areas, Digital, eCommerce, the Fashion Office, Philanthropy, Visual, and Merchandising partners to ensure a consistent brand experience.

 

Essential Functions

 

  • Writes clear, compelling copy to embody the voice of the brand. Adapts style as needed for different types of communication, whether the objective is more inspirational, or more straightforward.
  • Effectively interprets information briefed for each project, and challenges the brief to ensure the strategy is clear and aligned to the channel’s best practice.
  • Proactively seeks effectiveness in advertising by understanding the needs of our customers and researching competitors’ advertisements and campaigns.
  • Delivers on the creative brief requirements, and offers alternative solutions when there’s a better angle.
  • Collaborates with design partners to keep the work fresh, challenges status quo and ultimately delivers powerful, motivating communications.
  • Knows the legal guidelines and formatting, ensuring compliance and consistency throughout projects.
  • Stays current with ever-evolving channel best practices.
  • Plans, prioritizes and organizes a high volume of work and coordinates with Project Management to effectively meet deadlines.
  • Proofreads and self-edits to deliver work that is accurate and achieves standards of creative excellence and technical quality.

 

Competencies

 

  • Bachelor’s Degree in language arts
  • 1-3 years experience copywriting
  • Portfolio demonstrating strategic & creative strength
  • Proficient in Adobe Creative Suite
  • Proficient in Microsoft Office programs – Outlook, Teams, Powerpoint, Word
  • Strong ability to think conceptually, strategically and technically
  • Detail- and solution-oriented
  • Strong interpersonal and communication skills. Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
  • Thrives in a fast-paced environment
Job Overview
Job Posted:
1 year ago
Job Expire In:
11mos 1w
Job Type
Full Time
Job Role
Copywriter
Education
Bachelor Degree
Experience
1 Year
Location
  • Founded In
    Mar 11, 2023
  • Company Size
    500+ Members
  • Website Learn More