Job Description

Job Description


▶ Who we are

Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world.


As the only rapidly growing retailer, you may know us as your friendly neighborhood store. You probably know our familiar name, have seen our pervasive logo, and have tried our highly sought-after products, such as Slurpee® and Big Bite®.  “Brain Freeze” is a 7-Eleven registered trademark for our 53-year old Slurpee® and with over 77,000 stores globally (more than any other retailer or food service provider), we sell over 14 million a month.


But there’s a lot more to our story and much more left to be written.  We are transforming our business, ensuring we are customer obsessed and digitally enabled to seamlessly link our brick and mortar stores with digital products and services. 


At 7-Eleven the entrepreneurial spirit is in our DNA and has been ever since our inception 90+ years ago. It’s what drove us to invent the convenience industry in 1927 by envisioning how a simple ice dock could provide household staples such as milk and eggs to better serve the needs of our customers.


Today we are redefining convenience and the customer experience in big ways...we are fundamentally changing our culture and we want talented, innovative, customer obsessed, and entrepreneurial people like you to come make history with us


▶ How we lead

At 7-Eleven we are guided by our Leadership Principles.


  1. Be Customer Obsessed
  2. Be Courageous with Your Point of View
  3. Challenge the Status Quo
  4. Act Like an Entrepreneur
  5. Have an “It Can Be Done” Attitude
  6. Do the Right Thing
  7. Be Accountable

Each principle has a defined set of behaviors which help guide the 7-Eleven team to Serve Customers and Support Stores.


▶ About This Opportunity


We are seeking a Director of Loyalty Analytics and Personalization. You and your team will help us understand our 7Rewards and Speedy Rewards customers. You will use this understanding to drive personalization, working with internal and external stakeholders to deliver the right message, to the right customer, in the right channel.  


You thrive working in a fast paced retail environment and thrive driving large-scale changes across your organization and influencing stakeholders. You are equally comfortable working with marketing, finance, IT, data and loyalty teams. This is a great opportunity for someone who can think strategically but also dive deep into data to identify untapped opportunities.


  • Track Loyalty KPIs and identify opportunities for improvement
  • Establish an overall personalization strategy for the entire business
  • Measure loyalty offer performance and incrementality
  • Partner with IT, Digital, CRM and Social teams Develop and implement a roadmap to 1:1 personalization across channels
  • Implement a continuous test and learn methodology on the route to 1:1 personalization
  • Work with non digital channels to build test & learn strategies to improve loyalty communications
  • Partner with Finance team to systematically measure return of loyalty investments
  • Create executive level summaries, progress updates and impact reports providing actionable insights on personalization and loyalty



• MBA Preferred

• Experience in retail, QSR, CPG and Franchise and/or DSD organization preferred.

• Proficiency and demonstrated results with loyalty analytics, mar-tech platforms and CRM/Loyalty Programs

• Able to create structure and process where it currently does not exist. Strong entrepreneurial acumen. Able to

• quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive

• a team to execute in market.

• Ability to lead cross-functional teams and deliver results

• Ability to balance multiple priorities and meet project deadlines

• Excellent oral and written communication skills; ability to lead presentations with executives

• Ability to lead and influence others

• Ability to solve problems both independently and as part of a team through a structured approach

• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

• Self-starter personality who can operate with minimal supervision

Job Overview
Job Posted:
1 year ago
Job Type
Full Time
Job Role
Master Degree
8+ Years
  • Founded In
    Mar 03, 2023
  • Company Size
    500+ Members
  • Website Learn More