Job Description

Overview

As a Marketing Manager on the Loyalty team, you will contribute to the success of 7Rewards and SpeedyRewards loyalty programs. You will help by building the strategy for the programs with a view to deliver superior customer retention and advocacy and by developing a customer experience that drives a step change in customer lifetime value.  The ideal candidate will have a passion for marketing and a strong interest in loyalty, with a solid business background. 

Responsibilities

• Deliver on loyalty program goals, including acquisition, development, and retention.
• Help create efficiencies between both 7Rewards and SpeedyRewards programs
• Identify opportunities to optimize tactics and drive activation and scans of rewards members
• Analyze, recommend, and align on loyalty offers for all proprietary and vendor products on an annual basis
• Develop marketing campaigns to execute impactful marketing communications to increase loyalty program to consumers as well as associates
• Collaborate cross-functionally to build and gain advocacy internally for future of loyalty program and to bring comprehensive campaigns to life
• Create presentations and supporting documents to facilitate communication across stakeholder teams, as well as leadership
• Monitor competitive and industry trends to serve as subject matter expert within the organization
• Manage loyalty and points budget
• Lead all loyalty partnerships, credit cards and pay card programs

Qualifications

EDUCATION: Bachelors/4 Yr Degree
YEARS OF RELEVANT WORK EXPERIENCE: 5+ years
CERTIFICATIONS / LICENSES: NA
SPECIFIC KNOWLEDGE AND SKILLS:

• Bachelor’s degree or equivalent work experience; MBA preferred
• Experience in retail, QSR, CPG preferred.
• Experience and demonstrated results in CRM and/or Loyalty Programs preferred.
• Experience in leading the development of new or existing product or strategies form conception to implementation
• Experience working in Franchise or like (ie., DSD) organization preferred.
• Proven ability building & selling business plans. Firm grasp of total system economics, including P&L drivers.
• Flexible & responsive in a dynamic business environment. Strong organizational and time management skills, able to manage multiple & shifting priorities. Strong project manager. Comfortable engaging/leading cross-functional teams.
• Able to quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive a team to execute in market.
• Proficient in MS Office 365 (Excel, Word, PowerPoint), SharePoint, Teams, Planner.