Description

Job Description Overview:

Reporting to the OPBG Marketing Director, the Paid Media Specialist will play a key role in growing the ASUS brand for our component portfolios (monitors, motherboards, graphics cards, routers, mini PCs, mice, headsets, keyboards, etc.).  He/she will be tasked with executing media buys (broadcast, print, out-of-home, online), landing page testing and optimization, marketing research & analytics, budgeting, and owned media efforts such as email, SMS and SEO. The Paid Media Specialist will also play a critical role in managing eCommerce advertising (Amazon Sponsored Ads, Amazon DSP, Walmart Connect, Criteo RMP, etc.) with a focus on profitable growth in the US and Canadian markets.

Essential Duties and Responsibilities:

The responsibilities and essential job functions include but are not limited to the following: 
 

• Research marketing opportunities to identify tactics that will help achieve ASUS’ business objectives
• Create advertising assets and landing pages in coordination with various internal teams
• Launch, monitor and optimize advertising and landing pages to drive sustainable business growth
• Lead SEO initiatives including both on-page and off-page optimizations
• Build strategies for engaging with customers through owned media channels, with the goal of improving customer experiences and increasing each customer’s lifetime value
• Deploy personalized, targeted messages through various channels to customers to keep them engaged across their lifecycle
• Analyze results of digital marketing initiatives, making recommendations based on that analysis and championing those recommendations
• Analyze consumer, competitor and product category trends and insights, making recommendations based on that analysis and championing those recommendations
• Manage the Marketing budget process, ensuring complete accuracy of budget allocations, maximizing partner funding utilization, controlling overall spend and finalizing allocations by deadlines
• Work with Accounting team to manage and process vendor invoices, and to update Marketing budget allocations in a timely manner to ensure accurate budget accruals
• Stay up-to-date with the latest trends and changes in advertising and ecommerce.

Knowledge and Skills:

• A clear understanding of brand marketing strategy and above-the-line advertising tactics
• Team player with ability to collaborate effectively with various stakeholders and build business partnerships
• Well-developed analytical skills and the ability to grasp and explain complex situations and issues
• Strong problem identification and problem solving skills
• Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
• Strong with numbers and an ability to identify trends and patterns in data
• Detail-oriented and excellent attention to detail
• Positive, results-oriented attitude and a love of learning new things
• Proven written and verbal communication skills
• Basic graphic design skills and familiarity with design software
• In-depth knowledge of key components of successful SEO initiatives
• Proficient in MS Office applications, Google for Work, and project management tools
• Fluent in English

 Required Qualification:

Years of Education  

• University degree in Business Administration, Commerce, Marketing, or a related discipline required

Work Experience

• 1-3 years of relevant marketing experience, preferably in media planning and buying
• 1-3 years of experience deploying emails and/or SMS marketing programs
• Experience with ad platforms (Amazon Sponsored Ads, Amazon DSP, Google Ads, Facebook Ad Manager, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.)
• Experience in consumer electronics or technology is a strong asset
• An understanding of gaming and the eSports ecosystem is an asset

Working Conditions:

• Office Only: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time

$65,000 - $75,000 annually is the estimated pay range for this role working in Fremont, California office. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on qualifications & experience of the candidate relative to the role.

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.